I heard about Spicewalla through a Goop article. I'm all about sustainable/organic/free-trade spices because you can tell the difference. They smell better, taste better, and build better dishes. I'm a foodie (and a health nut), so all of that is important to me. When I opened this garlic, the fresh, fragrant scent that hit my nostrils was absolutely divine. This is what garlic should smell like! It's potent enough that I'm considering halving my recipes going forward to see if I need so much. The only thing I wish is I could buy it in bulk. We go through a LOT of garlic powder and this itty bitty tin isn't going to go very far.